Services / Creative
Content Creation
Content that doesn't serve a strategic purpose is just noise. Every piece I produce is built around a specific audience, a specific channel, and a specific goal.
Get in TouchWhat it is
Every format has different rules.
Good content starts with knowing who you're talking to, what they need to hear, and where they'll encounter it. Blog posts have to capture demand. A video script has to hold attention. An email has to earn the open, and social content has seconds to make its case. I have worked across long-form editorial, short-form video, email, social, and branded podcasts, adapting the message and structure to what each format requires.
- ✓ Content strategy and editorial calendar
- ✓ SEO-optimized blog posts and articles
- ✓ Video scripts and production briefs
- ✓ Podcast episode writing and show notes
- ✓ Email copy and nurture sequences
- ✓ Social media content and captions
- ✓ Website copy and landing page writing
- ✓ Performance tracking and content audits
What you get
Content with a job to do.
Every piece starts with a brief that defines the audience, the goal, and where it lives. Deliverables are measured against that brief, not just handed off when the word count is hit.
Why Mindstate Strategy
Published. Produced. Proven.
I've written a cover story for Professional Investigator Magazine, produced branded podcast pilots from concept through final edit in ProTools and DaVinci Resolve, and managed content operations across social, email, and podcast channels concurrently. Each project required a different approach to voice, structure, and distribution.
Work Sample
Stoicism and the Art of Private Investigation, Professional Investigator Magazine — July/August 2024
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