Services / Visibility
SEO / GEO
Get found where your customers are searching, including AI-powered engines that are changing how people find businesses.
Get in TouchWhat it is
Being found now means more than ranking on Google.
Traditional SEO gets you ranked on Google. GEO, Generative Engine Optimization, gets you cited by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. Both matter now, and they require different approaches. Other agencies are still optimizing for 2019. I build for where search is heading.
- ✓ Keyword research and competitive gap analysis
- ✓ On-page SEO across all key pages
- ✓ Technical SEO audit and fixes
- ✓ Schema markup for search and AI visibility
- ✓ GEO content strategy for AI citation
- ✓ Google Search Console setup and monitoring
- ✓ Monthly performance reporting
What you get
Everything needed to rank, nothing you don't.
No bloated retainers, no mystery reports. You get a clear picture of what's being done, why it's being done, and what it's producing. Every deliverable is tied to a specific outcome, not a billable hour.
Why Mindstate Strategy
One system. No handoffs.
Search works best when strategy, content, and technical execution are handled as one system. I manage the research, site structure, on-page SEO, schema, local signals, and AI search optimization myself, so nothing gets diluted through handoffs. My experience building with language models also gives me the technical grounding to separate useful GEO work from ordinary SEO repackaged under a new name.
"117% organic search growth in under 60 days."
Urban Spy LLC, 2023
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FAQ
Traditional SEO targets ranking positions in Google's search results. GEO targets being cited or referenced by AI tools like ChatGPT, Perplexity, and Google's AI Overviews when they generate answers to a question. The two require different content structures, different schema markup, and different ways of establishing topical authority, though they share some foundational work like clean site structure and accurate business information.
Ranking well in Google doesn't guarantee visibility in AI-generated answers, since tools like ChatGPT and AI Overviews pull from different signals and often summarize rather than link out. GEO work closes that gap.
GEO content tends to be structured clearly around direct questions and answers, uses schema markup that helps AI tools parse the content's meaning, and establishes clear authority signals like author expertise and citations. It's less about keyword density and more about being easy for a language model to extract accurate information from.
Yes. AI-powered search tools are seeing rising usage, and these tools tend to favor sources with established citation patterns. Getting GEO fundamentals in place now is easier than catching up once more competitors are doing it.