Services / Audience
Social Media
Social media builds an audience that already trusts you before they need you. Tailoring your messaging to where they're active and what they respond to is what separates a growing account from a stagnant one.
Get in TouchWhat it is
Platform growth, not platform presence.
Being on every platform isn't a strategy. I build social media programs around your specific audience and goals, starting with which platforms are worth your time and what success looks like on each one.
- ✓ Platform strategy and channel audit
- ✓ Content calendar and publishing schedule
- ✓ Post copywriting and creative direction
- ✓ Short-form video scripting and direction
- ✓ Community management and engagement
- ✓ Hashtag and discoverability strategy
- ✓ Monthly analytics and performance reporting
What you get
A social presence that reflects your brand and grows your audience.
You'll get consistent, on-brand content that shows up regularly, performs measurably, and serves a purpose beyond filling a feed. Every month includes a clear picture of what's working, what's not, and what's changing as a result.
Why Mindstate Strategy
Strategy, content, and distribution under one roof
I've managed content programs across Instagram, Facebook, LinkedIn, email, and podcast, handling strategy, production, and performance tracking without outside vendors. When the content requires original video, I handle that in-house as well.
Work Sample
Produced and edited for the Net Investor Award Series, W.P. Carey MBA Association — 2025/2026
Start a Conversation
Tell me what you're working on, and I'll tell you if I can help.
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