Services / Acquisition
Paid Ads
Ad spend without a clear strategy is just a faster way to burn budget. Every campaign starts with a conversion goal and works backward from there.
Get in TouchWhat it is
Converting clicks into customers
Every ad platform has its own targeting logic, creative requirements, and optimization approach. I handle setup, execution, and ongoing management within each channel, with no split between who builds the campaign and who runs it.
- ✓ Campaign strategy and goal setting
- ✓ Google Ads setup and management
- ✓ Meta Ads setup and management
- ✓ Audience research and targeting
- ✓ Ad copy and creative direction
- ✓ Conversion tracking and attribution setup
- ✓ A/B testing and ongoing optimization
- ✓ Monthly performance reporting
What you get
Every dollar tracked to an outcome.
Campaigns are built around a specific conversion goal from the start. Reporting covers what each dollar is producing in leads, calls, or revenue, with optimization adjusted as performance data accumulates.
Why Mindstate Strategy
Analytics first, spend second.
Paid media performance lives or dies on the measurement setup behind it. I've built reporting across Google Analytics, SEMrush, HubSpot, and more, and I know how to separate what's driving conversions from what's just generating activity. That's the lens I bring to every campaign.
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FAQ
Budget depends on the market and competition, but most small businesses start somewhere between $500 and $1,500 a month to generate enough data for meaningful optimization. Below that range, campaigns can still run but the data volume makes it harder to draw reliable conclusions.
It depends on buying behavior. Google Ads captures people actively searching for what you offer. Meta Ads builds awareness before they start searching. Many businesses benefit from running both.
Paid ads can generate traffic immediately, but meaningful optimization based on real performance data typically takes 4 to 8 weeks as the campaign gathers enough conversions to identify patterns.
Paid ads generate traffic immediately but stop the moment spending stops. SEO takes longer to build but continues generating traffic without ongoing spend once established. Most businesses benefit from running both simultaneously.